In front of an audience, but not being filmed for broadcast, he used the 'c' word. A bit naughty but I assume the audience were there because they knew something about the man and they probably loved it. Here is what he said:
Clarkson, 49, was talking about government policy and said: "The reason you can't do that is because Gordon Brown is a ----."
Here is the full story.
Let's be honest now, who hasn't called Gordon Brown a c*nt?
And finally, if the puritans hadn't gone into overdrive in kicking up such a fuss, only a relatively small group would have ever known.